Did you know that money runs after those that provide solutions to problems?!

Have you ever noticed how rich people make their money and avoid Get-Rich-Quick schemes?  Most of the time, you tend to think they made it over night even though you're well aware that its not so.  It's not like they don't struggle at the beginning, you know they do. Some even incure losses especially after borrowing money, all for the purpose of starting up their business. 

One thing common among all of them is that money came running after them. You must be thinking it should have been the other way round right? Let me explain a bit! 

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Let's say, Mr A struggles to make ends meet, engulfed all around with pilling bills, with a family to support, he tends to get tired and succumb to desperate measures, all for the sake of making money to help pay the expenses and others. 

Let me tell you a little story... 

There was a day I had no money in my  bank account. Because of this, I became depressed and sad. I was thinking about how to get urgent ₦2000 just to save I into my account. 

You know what I did? 

I decided to organize a class on WhatsApp about Marketing strategies for business growth! I created the group for the class, invited people to join, but no one joined!

I then decided to post my bank account number on my WhatsApp status. 

Few minutes after I posted it, my elder brother viewed it! Immediately, I found out, I deleted the post on my status, had a strict heart-to-heart talk with my brother. 

That conversation I had with my elder brother made me realize something;  the strategy I was using to make money was wrong and not the correct way. I was chasing after money even though it was supposed to be the other way round! 

That is what many marketers[Online and Offline] do. 

Why? 

Because they want to make money. That situation of being broke would make one become desperate. Even if the money was made from a desperate act, like organizing masterclasses and not delivering the needed value that one paid to receive, it would affect the person’s reputation. The people who attended the masterclass would feel ‘the tutor doesn't know what he is tutoring. He just wants to make money at the expense of tutoring people poorly! 

I want to get money to chase me, how can I achieve that? 

It's really simple! But if you don't implement it, it would remain ‘what you know’[no result to show!]

So quickly, what it takes for money to chase you is; 

Identify the problems people have and want to get rid of, take out your time to study how it's affecting them, bring out the solution and give it to them. 

You just provided them with a solution and money comes running to you. 

And that's the strategy rich people are making good use!

Providing them with the solution is what is called selling and if you don't know how to sell your product[solution] the right way, the people who need the solution[Prospects] would run away from you because you won't be able to communicate your product well. That in turn would make money run away from you!

In my next post, I'll be showing you the correct way to sell to your prospects.